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  • New pension campaign

    A new visual campaign for pension products

    It's time to say goodbye to our iconic Granny of recent years. The new campaign, designed in collaboration with the VANKSEN agency, responds to current challenges and incorporates our three pension products: easyLIFE Pension, lalux-Safe Future and lalux-Staff Protect.

    The new campaign comes at a time when the Luxembourg system is facing unprecedented challenges. The expected depletion of reserves over the coming decades makes the issue of old-age provision more crucial than ever.

    The campaign has three complementary strands, each addressing the specific needs of its audience. Emma speaks to individuals, Marc to the self-employed, while the third section is aimed at employers concerned about the future of their teams. The tagline ‘Are you?’ naturally opens up the dialogue, inviting reflection without making people feel guilty.

    Faced with a complex issue, LALUX is able to offer practical solutions. The message is clear: preparing for retirement means building for the future while benefiting from immediate tax savings. This two-pronged approach responds to current challenges, at a time of growing uncertainty surrounding the pensions model.

    The campaign succeeds in tackling this sensitive subject without fuelling anxiety. On the contrary, easyLIFE Pension, lalux-Safe Future and lalux-Staff Protect offer solutions tailored to every profile.

    This initiative speaks to everyone while touching each of us personally. It suggests that it is not only possible but advantageous to act now to secure your financial future. In a rapidly changing Luxembourg, this message resonates particularly well with those who want to keep control of their future.