New advertisement spot of LALUX
Don't Worry Be Happy
From mid-September 2024, the new LALUX brand awareness spot will be broadcast in cinemas and on Luxembourg TV, as well as on digital channels. The result of close collaboration with the Vanksen and Eligans agencies, it is part of the brand universe developed for the Group's centenary with the BetoCee agency.
More than just repeating the slogan ‘Don't worry, BE HAPPY’, the aim here was to showcase the state of mind reflected in the DNA of the LALUX brand and the values that the company has always promoted, guaranteeing its policyholders the pleasure of living an intense and free life without worrying about any setbacks being covered by their preferred insurer, so that they can keep smiling in all circumstances.
