LALUX 100 years

On 29 February 1920 LA LUXEMBOURGEOISE was founded on a citizens’ initiative by politicians who wanted to support the reconstruction of the country after the First World War and to preserve the economic and political sovereignty of the Grand Duchy of Luxembourg through the financing of insurance.

 

The founders of LA LUXEMBOURGEOISE came from diverse professional backgrounds.

They included notaries, farmers, lawyers, engineers and veterinarians, who were particularly sought after for livestock insurance.

 

The first lines of insurance offered were those covering livestock and fire. This was followed by hail insurance in 1922, then civil liability and glass breakage insurance in 1924. Motor third party liability insurance became compulsory in 1932 and life insurance was introduced in 1937.

After its first year of existence, LA LUXEMBOURGEOISE had eight employees and 82 agents. Today, LALUX has the largest network of advisers with more than 1,000 agents supported by 500 employees committed to offering its customers the best service.

LALUX, Luxembourg’s Preferred Brand in 2020

 

The in terms of customer satisfaction, LALUX has also been named Luxembourg’s Preferred Brand in 2020, , all sectors combined, by the KPMG customer experience study.

 

In addition, it positions itself with the following results:

  • 96% of customers recommend the brand – TNS Ilres 2019 survey
  • 98% of customers satisfied with claims management - Internal survey of satisfaction with claims management

100 years of history documented in a book

 

 

To commemorate the 100 years of LALUX, a book has been published retracing the history of the Luxembourg family business, providing a souvenir that will bear witness to its genesis and development.

Written by Paul Zahlen, the book consists of two volumes retracing the history of La Luxembourgeoise. Through its 1,300 pages and several hundred photos, the book offers an independent reading, with the historian going back over the key moments of the insurance company.

The company’s beginnings are thus marked by political aspects and the difficulties of the business related to investments. The World War Two period deals with the personal fate of the managers, while the post-conflict period focuses on the role of the management. The issue of women’s work and their remuneration is also brought under the spotlight.